Key requirements:At least 3 years of experience in a management roleMarketing qualificationStrong understanding of current online lead generation concepts, strategy, and best practiceUnderstanding the CRM, how leads are nurtured, engaged, and securedData and analytics monitoring for lead management success and effective budget managementDeadline driven - ability to meet targetsMS Office suite, CRM, and platform managementKey responsibilities:Capture and allocate leads on CRM upon first contactCrosscheck leads integrating to CRM and allocation according to sales manager's report on sales team's strong pointsFollow up on leads about ongoing preferencesAttend and analyze incoming and outgoing lead calls to provide proactive ways to improve the serviceCreate and amend all copy on all communication going out to clients (CRM SMSs, emails from sales department for a more effective and professional customer interaction)Balance lead nurturing to keep customers interested and loyalBuild and categorize lead report as enquiries, status, quality to better and strengthen the follow-up strategy (SMS and email campaigns)Lead generation aligned to sales targets for the quarterLead generation tracking across all social media and other platformsDevelop and maintain key account relationship with platforms and external service providers together with the marketing management team#J-18808-Ljbffr