Degree: Marketing / Sales 3-5 years’ marketing experience in the medical or hospitality industry or with a large and well-known corporate. Responsibilities: Markets the products and/or services. Designs, develops, and implements marketing and communication programs to advertise the organization's products/brands/services using media (e.g., print, broadcast, digital), events, and activations. Develops and evaluates pricing strategies and structures. Marketing sub-functions include General Marketing and Advertising, Corporate Communication, Patient/Customer Experience, and Research and Product Development. Design, establish, and embed effective and efficient marketing tactical plans, policies, processes, and governance structures. Set goals and standards for marketing at Head Office and Hospitals to support the overall Marketing plans and strategies. Adapt ways of working to accommodate the requirements of different hospital marketing departments. Develop and embed relevant marketing policies, standards, and processes across the Group. Manage proposals, communication, service providers, projects, budgets, resourcing, and roll-out under leadership. Lead and coordinate PR campaigns identifying opportunities to increase brand awareness, build trust, deliver value, and capitalize on positive customer sentiment. Drive continuous improvement, identify and manage relevant marketing operations risks. Ensure all marketing service providers comply with quality standards. Develop the annual marketing operational plan for the Group as derived from the approved marketing strategy. Contribute to the enhancement of value proposition to its stakeholders (Doctors, Customers, patients) in collaboration with other marketing professionals. Drive the bi-annual market research and post-campaign analysis with the aim of understanding current trends/demographics and drive the identification of opportunities in areas of interest across all hospitals. Provide input to the development and review of Marketing policies. Develop annual initiatives and activations in line with the Group’s Marketing strategy and objectives. Monitor the implementation of hospital-based marketing campaigns. Marketing Project Management: Scope and manage relevant Group marketing projects and initiatives. Provide information and insight by collecting, analyzing, and summarizing data and trends related to the marketing and PR projects. Interpret research data and take the appropriate focused action. Drive initiatives in the area of accountability with Group Marketing regarding local campaigns. Marketing Subject Matter Expert: Provide technical guidance on all marketing-related matters. Ensure all marketing programs and projects are technically correct regarding scope, content, and sustainability. Provide guidance, awareness, and training (where required) to all relevant marketing teams across the Group. Build Working Relationships: Manage relationships with stakeholders to enable optimization of the business value chain. Promote alignment by understanding and communicating departmental and customer needs and requirements throughout the organization. Build strong relationships with internal stakeholders to meet delivery outcomes, enable collaboration, and knowledge sharing across the business. Balance interests of a variety of stakeholders, readjusting priorities to respond to pressing and changing demands. Manage stakeholder relationships and quality of service delivery to ensure successful overall business results. Coordinate and Supervise Direct Reports: Embed people-focused management strategies and implement policies that maximize employee potential. Implement a performance management plan that optimizes delivery and enables a culture of recognition and fairness across the business area. Conduct talent pool and succession planning. Monitor Costs and Expenses: Collaborate cross-departmentally to source and secure relevant business information/data that will feed into accurate forecasting. Collaborate with the Chief Marketing Officer in aligning the marketing budget to tactical delivery plans to facilitate the provision of adequate financial resources. Have a view of and contribute to budget and cost control, i.e., organize expenditure to ensure effective cost controls/savings within functional responsibilities and ensure the efficient use of resources. Manage expenditure planning and variances within approved budget parameters. Develop and implement business measurement metrics to ensure performance is measured against financial goals agreed for the operational areas. Drive operational efficiency and quality standards in line with the targeted financial performance of the business. Minimize fines and penalties by ensuring compliance with statutory requirements, legislated regulations, policies, work standards, and governance requirements in the area of accountability. Establish Reporting Best Practice: Monitor, measure, and report on progress of delivery against baseline plan. Research, collate, and present business intelligence to feed into management decisions and support business strategy. Ensure complete, timely, and accurate reporting with appropriate levels of escalation to enable effective decision making. Ensure integrated view and reporting of relevant business information. #J-18808-Ljbffr