Purpose Of The Job:Our Client is looking for a Brand Specialist to join their busy OEM team. A marketing professional who will manage the organization's brand. Create strategies for launching and promoting products and increasing awareness about the company on reputation and visibility. Help to ensure the branding campaigns are consistent, attractive and effective.Responsibilities, included but not limited to:Developing brand strategies for the company and campaigns for individual productsIdentifying products and campaigns that need better brandingPerforming research and analyzing market data to find ways to grow their audienceGathering customer feedback and data to improve brandingOverseeing the staff implementing their strategiesReviewing and adjusting branding strategies as neededMeeting with marketing, advertising and creative departments to make sure content and goals are consistentImproving the customer's experienceManaging content and information sharing between departmentsGiving direction for product packaging, web design, marketing copy, logos, advertisements and visualsRequirements:2 + years’ related Brand Specialist, or similar role experience in a Dealership or OEM, in the Automotive industryBachelor’s degree in marketing, business, brand management, advertisingKnowledge of automotive productsGood understanding of automotive industrySkills: Creativity, Communication, Analytical, Organizational, Technology, Decision-making#J-18808-Ljbffr