General Duties and Responsibilities:Create, schedule, and post content across various social media platforms.Monitor social media trends and competitor activities to adjust strategies accordingly.Analyse social media metrics and prepare reports to evaluate the effectiveness of campaigns.Collaborate with the graphic design team to ensure engaging graphics and visuals for social media postsCollaborate with the web development team to finalize and optimize landing pages.Conduct keyword research and integrate SEO best practices into website content.Create, review, and edit content to ensure it aligns with SEO strategies.Monitor and analyse website traffic using tools like Google Analytics, and make data-driven decisions to improve performance.Ensure the website is SEO-friendly, including proper use of meta tags, alt texts, and internal linking.Serve as the primary point of contact for clients, understanding their needs and managing their accounts effectively.Develop and maintain strong relationships with clients, ensuring their satisfaction with our services.Prepare and present regular reports on account status, campaign performance, and upcoming initiatives.Coordinate with internal teams to ensure timely delivery of projects and campaigns.Lead and manage digital marketing projects from inception to completion.Develop project plans and timelines, ensuring all deliverables are met on time and within scope.Coordinate with cross-functional teams to ensure seamless execution of marketing campaigns.Be willing to participate in projects and tasks outside the core scope of social media, SEO, and account management as needed.Assist with various internal company projects and initiatives that may arise, demonstrating flexibility and adaptability.Collaborate with different departments to support the overall goals and objectives of the company.Required Skills and QualificationsBachelors degree in Psychology, Strategic Brand Management, MarketingCommunications, or related field. Basic understanding of SEO principles -beneficialUnderstanding of current digital marketing trends and best practices -beneficialExcellent written and verbal communication skillsStrong organizational skills with the ability to manage multiple projects anddeadlines in a fast-paced environment.Demonstrated project management skillsStrong analytical and problem-solving skills.Detail-oriented with a strong focus on quality and accuracy.Ability to work independently and as part of a team in a fast-paced environment.#J-18808-Ljbffr