13.05.2024
Electrical Engineer
Secure Jobs
South Africa,
Send an email about this job to a friend or to yourself. The Technical Marketing Manager will be a crucial member of our marketing team, managing relationships with engineering consultants and other technical influencers to promote our offerings effectively. This role will bridge the gap between marketing and technical domains, leveraging deep technical expertise to develop compelling value propositions and support the commercialisation of our products and services. The role reports into the Chief Commercial Officer. Key Responsibilities: Relationship Management: • Cultivate and maintain strong relationships with engineering consultants, technical experts, and other influencers within the industry. • Serve as the primary point of contact for deep technical inquiries, providing expertise, guidance, and support to facilitate collaboration and partnership opportunities. • Stay abreast of industry trends, emerging technologies, and best practices to improve technical knowledge and expertise within the community. Technical Content Development: • Collaborate with engineering and product teams to develop technical content, including whitepapers, case studies, and technical specifications, that demonstrate the value and capabilities of our offerings. • Translate complex technical concepts into clear, concise messaging and marketing materials that resonate with target audiences. Marketing Campaign Support: • Provide technical input and support to marketing campaigns, product launches, and promotional activities to ensure alignment with target audience needs and preferences. • Collaborate with marketing teams to develop technical messaging, collateral, and digital assets that effectively communicate the value proposition of our offerings. Market Research and Insights: • Conduct market research and analysis to identify critical trends, customer needs, and competitive insights within the target market segments. • Leverage technical expertise and industry knowledge to provide insights and recommendations for product development, positioning, and go-to-market strategies. Qualifications and Skills: • Bachelor's degree in Engineering, Marketing, or related field; advanced degree or technical certifications preferred. • Proven experience in a technical role within marketing, product management, or engineering, preferably within the relevant industry or sector. • Deep technical expertise and understanding of engineering principles, with the ability to communicate complex concepts effectively to diverse audiences. • Strong project management skills, with the ability to manage multiple priorities and deliver results in a fast-paced, dynamic environment. • Excellent communication, presentation, and interpersonal skills, with the ability to build rapport and credibility with technical stakeholders. • Strategic thinker with a results-oriented mindset, capable of translating technical insights into actionable marketing strategies and initiatives. 1 person has applied for this job. 146 people have viewed this job. #J-18808-Ljbffr
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