08.05.2024
Specialist: Communications External
Transnet Company
South Africa, Johannesburg
•To contribute to the promotion of Transnet’s reputation and enhancing its image and identity to external stakeholders. •To conceptualise, plan, implement and monitor the organisation’s external communications activities. •To build and maintain relationships with key stakeholders across traditional and online media channels in line with Transnet’s communication objectives. •Implement the annual external communication plan. •Collaborate and support Operating Divisions with external communications requests. •Collaborate with senior management to develop and implement an effectivecommunications strategy based on our target audience. •Liaise with media monitoring and public relations agencies and provide guidance on business requirements. •Develop content (press releases, factsheets, thought leadership articles) for print, radio, and online publications. •Monitor and timeously respond to media inquiries. •Monitor media coverage and compile daily and weekly reports. •Manage the flow of information between Transnet and the media and other interested parties such as industry bodies. •Maintain a media database. •Maintain records of media coverage and collate analytics and metrics. •Liaise with journalists/media outlets and map their areas of focus against that of the organisation. •Build relationships with key media contacts, identify and leverage off opportunities to proactively pitch brand and corporate stories. •Project manage media and communication campaigns. •Manage crisis communication as it arises and escalate to management. •Disseminate content and track Transnet’s online presence in collaboration with the production and multimedia team. •Ensure that all communication activities are executed in a timely manner and in accordance with requirements and specifications of the organisation. •Contribute to the external and internal publications. •Use commercial and creative knowledge to translate strategic objectives into compelling creative articles. Qualifications and Experience •Bachelor's Degree in Corporate Communication, Public Relations or a related field. •Minimum of 5years' relevant experience in a communications role. •Requirement of trust and honesty in the handling of finances as per the National Credit Act Amendment 19. •Understanding of the POPI Act, Access to Information Act and related acts. Standard Job Requirements •Driver’s license code 08. •Travel as required and approved Innovating •Generates new ideas or solutions by thinking "outside of the box"; reviews current processes or systems and identifies ways to optimise them. Leading Change •Manages and directs change initiatives. Business Acumen •Understands and deals with various business situations using obtained knowledge and a broad spectrum of expertise. Analysing •Analytical thinking and creative storytelling Analyse data Communicating Effectively •Communication skills are a necessity both in written and verbal form. Ability to tailor relatable messages for various audiences Collaborating and Networking •Build wide and effective relationships with people inside and outside of the organisation to help achieve the organisation’s goals and objectives. Service Orientated •Strive for a customer-centric culture where everyone acts with the customer in mind. Corporate Governance&Compliance •Always work in the best interest of the organisation and aligns business practices with ethical obligations and good corporate governance. Equity Statement Preference will be given to suitably qualified Applicants who are members of the designated groups in line with the Employment Equity Plan and Targets of the Organisation/Operating Division. #J-18808-Ljbffr
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