Marketing & Product Communication ManagerThe purpose of this role is to manage all existing customer-related communications and deliverables to harmonise the customer experience globally. Through supporting sales and client success teams the objective is to increase customer retention and satisfaction rates as well as expansions over existing accounts. The role also supports with the launch and communication of new products and product enhancements to both existing and potential clients.The role focusses on optimising the customer journey ensuring effective and harmonised engagement across all touchpoints as well as ensuring successful targeting of all relevant customer persona across the current customer base. The successful candidate has experience with working with existing customers and be able to activate them to share their success with the Top Employers Seal.The role works with various clusters in the organisation to develop new customer-facing deliverables, ensuring our communication is always consistent and highly relevant.Key result areas and main activities1. Implementation of customer communicationsCreation of customer communication deliverables in line with defined target personas and optimising all touchpoints across the customer journeyEnsure deliverables are rolled out and implemented across all markets to create a harmonised customer experience.Maintenance of customer comms email planning2. Increasing visibility of Certification Seal and leveraging the Top Employers Brand Awareness for better retentionCreation and delivery of certification onboarding sessions for new clients (ideation, preparation and implementation for global, guidance for regions)Roll out of employer branding tools with the aim of increasing brand awareness and engaging customers and employees (project planning, activation, live event)Management of activation tool platformEnsure effective and structured communication of tools/deliverables towards existing customersDelivery of certification announcement touchpoints (certificates, employee video, playbook, seal usage examples etc)3. Ensuring harmonised customer communications externally/internallySupport for Certification Cluster (certification guide, programme emails, welcome webinar look and feel, stage videos, certification notification email look and feel)4. Product communicationGet involved in new product innovation project to represent marketing and ensure customer communications are harmonisedTake a leading role in new product launches in terms of defining communication packagesDesign account based marketing programs targeting potential and existing clientsCompany competenciesGlobal perspectiveCourageEmpowermentFocus & finishingKey success competenciesBusiness insightCultivates innovationPlans and AlignsEnsures accountabilityRequirements:BA/BS in Business, Marketing, or a related fieldMinimum 5-7 years of B2B marketing experienceExperience partnering with Client Success/Sales teams to coordinate, communicate, and deliver assets and campaigns that resonate with customers along their journeyExperience setting KPI’s for existing customers on renewal and satisfaction rates, expansions and reducing churn rateExperience with Account Based MarketingA self-starter who excels at multitasking and thrives in a multicultural environmentExcellent time management skills with the ability to prioritize and shift workload to meet deadlinesExperience with marketing automation systems and CRM (preferably Salesforce & Pardot)Located in Europe (NL, UK, Germany, Spain, France) or similar time zoneTop Employers Institute offersCompetitive fixed & variable remunerationHuman centric way of working: Flexible working conditions, including the flexibility to work from homeLeadership culture based on trustWe pay you to pay it forward. 2 days company paid time off (VTO) for volunteering for causes you care aboutDynamic and open business culturePlenty of room for initiatives and own responsibilityLeader in Global HR Certification, relied on by global clients such as DHL and PepsiCoFast growing company (20% revenue growth in 2021 & 2022), enabled by owner HAL Investments, which is one of the largest, long-term, investment companies of the NetherlandsInternational environment: colleagues from all over the world and offices in 12 countries, including Singapore, France, Germany, China, US, South Africa, the UK and Brazil Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other’s differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn’t matter where you were born, what you believe in, how old you are, what you look like, or who you love. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here!#J-18808-Ljbffr