Head of Marketing - Cape Town, South Africa - HR Genie Our client is looking for a Head of Marketing wholl lead all their marketing activities from social media and digital campaigns to advertising and creative projects. Description Our client is looking for a Head of Marketing wholl lead all their marketing activities from social media and digital campaigns to advertising and creative projects. Responsibilities : Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative Prepare and manage monthly, quarterly and annual budgets for the Marketing department Set, monitor and report on team goals Design branding, positioning and pricing strategies Analyze consumer behavior and determine customer personas Identify opportunities to reach new market segments and expand market share Craft quarterly and annual hiring plans Monitor competition (acquisitions, pricing changes and new products and features) Coordinate sales and marketing efforts to boost brand awareness Participate in the quarterly and annual planning of company objectives Key Skills: Leadership skills with the ability to set and prioritize goals, Analytical mind. Qualifications : Work experience as Head of Marketing or VP Marketing. Experience running successful marketing campaigns Solid knowledge of web analytics and Google Adwords. Experience with CRM software BSc or MSc in Marketing or relevant field #J-18808-Ljbffr