14.03.2024
Medical Aesthetic (Injectables) Brand Manager
Austell
South Africa, Johannesburg
Medical Aesthetic (Injectables) Brand Manager Austell Pharmaceuticals is excited to announce the team is growing and we are looking for a Medical Aesthetic (Injectables) Brand Manager to join our dynamic team. As a Medical Aesthetic Brand Manager at Austell Pharmaceuticals, you will have a multifaceted role that combines marketing expertise with a deep understanding of the medical aesthetics market, specifically focusing on injectable products. Department: Marketing Department Marketing Position: Medical Aesthetic (Injectables) Brand Manager Location: On site in Parktown, Johannesburg Key Performance Areas: Market Research and Analysis: Conduct thorough market research to understand the dynamics of the medical aesthetics sector, particularly trends related to aesthetic injectables and similar products. Analyse competitor strategies, market share, and product positioning. Identify potential markets and new target demographics for aesthetic injectables . Product Knowledge and Expertise: Possess in-depth knowledge about aesthetic injectables , including its composition, usage, benefits, side effects, and regulations. Stay updated with the latest developments and research in the field of medical aesthetics. Brand Strategy Development: Develop and implement brand strategies to enhance the visibility and market position of aesthetic injectables . Work on branding initiatives that clearly differentiate aesthetic injectables from competitors. Collaborate with research and development teams to align product development with market needs. Marketing and Promotion: Design and execute marketing campaigns for aesthetic injectables , targeting both healthcare professionals and consumers ( Where allowed Manage digital marketing efforts, including social media, content marketing, and online advertising ( Where allowed ) . Develop educational and promotional materials for both patients and healthcare providers. Sales Support and Collaboration: Work closely with the sales team to ensure they have the necessary tools and training to effectively sell aesthetic injectables . Monitor sales performance and adjust marketing strategies accordingly. Engage in field visits to better understand customer needs and gather feedback. Regulatory Compliance and Ethical Marketing: Ensure all marketing materials and strategies comply with regulatory bodies like the SAHPRA. Promote aesthetic injectables ethically, ensuring accurate representation of its effects and side effects. Stakeholder Engagement and Networking : Build and maintain relationships with key stakeholders, including healthcare professionals, industry experts, and influencers in the medical aesthetics field. Attend industry conferences and workshops to network and stay informed about industry trends. Budget Management and Reporting: Manage the budget allocated for aesthetic injectables marketing and promotional activities. Regularly report on brand performance, marketing ROI, and market insights to senior management. Customer Feedback and Product Improvement: Gather and analyse customer feedback to understand the efficacy and reception of aesthetic injectables . Collaborate with Medical/NBD for continuous product improvement based on customer insights. Duties: Present, promote and sell products/services using solid commercial arguments to existing and prospective customers Perform cost-benefit and needs analysis of existing/potential customers to meet their needs Establish, develop and maintain positive business and customer relationships Reach out to high potential unallocated customers Expedite the resolution of customer problems and complaints to maximize satisfaction Achieve agreed upon sales targets and outcomes within schedule Coordinate sales effort with team members and other departments Analyse the territory/market’s potential, track sales and status reports Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services Keep abreast of best practices and promotional trends Continuously improve through feedback Daily and Periodic Duties: Daily&Periodic Duties: Attend daily huddle meetings Execution of daily 4Dx lead measures Deliver daily sales goals Daily system compliance on Repwise, Power BI, Smartsheet, Sweet process (SOP) Attend weekly accountability meeting Submit weekly 4Dx results Submit weekly route planner Attend monthly accountability meeting Submit monthly business review report Submit monthly country trip planning Expense planning&management Deliver monthly 4Dx requirements Deliver monthly sales target Attend half-year cycle meetings&annual conference Education Bachelor’s degree in Marketing, Commercial, Business Administration, Sciences degree or a related field. Experience More than 3 years’ experience in brand management, preferably in the medical aesthetics industry working with injectables. Requirements Strong understanding of pharmaceutical marketing, including regulatory environments and market dynamics for aesthetic injectables. Understanding and relationships in the medical aesthetics field with experience of managing and developing KOLs and trainers. Excellent analytical, communication, and leadership skills. Ability to work collaboratively in a cross-functional team environment. Proficient in using marketing analytics tools and software. Proven ability to develop and maintain professional relationships. Behavioural Qualities Organised Ability to build and maintain relationships with external stakeholders and internal cross-functional team members Ability to adapt in a fast-paced, changing growth environment and to work independently. Support team Good leadership skills May be required to work overtime. Regular travel required ( as part of performance management of portfolio). Education Experience 5 years experience as a paid media specialist Proven success in delivering paid search and social campaigns. Google Ads Certified&Facebook blueprint certification is preferred. Good background in performance marketing measuring tangible outcomes. History of building, implementing, optimizing, and reporting on campaigns. Critical thinking and problem-solving skills Team player Great interpersonal and communication skills #J-18808-Ljbffr
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