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Regional Marketing Manager: Automotive
Asource Recruitment
South Africa, Johannesburg
To be successful in this role, the candidate will be responsible to design and implement marketing campaigns for the brand as well as dealers. The candidate should also be creative in efforts to effectively implement marketing strategies that the dealers can implement and execute to increase leads and sales. Ultimately, the candidate will ensure that their area of responsibility meets and exceeds the expectations of our business objectives and contributes to the companys success in the long run. Responsibilities: ❖ Responsible for designing, coordinating, and supporting various marketing campaigns and initiatives for the brand and all dealers to promote vehicle sales. ❖ Ensure strategies are compiled which aligns the marketing activities between the head office and various dealers. ❖ Work closely with Sales to ensure sales needs and marketing activities align. ❖ Managing and maintaining relationships with current and potential dealers and marketing teams to ensure continuous business growth. Visits to dealers on a regular basis to ensure effective communication and collaboration. ❖ Ensure the dealers are marketing according to the correct guidelines and strategies as outlined by Head Office. ❖ Assisting dealers in developing strategies and tactics that increase awareness of products among dealers target markets. ❖ Action on Customer intelligence (CI) the collection and analysis of detailed customer data from both internal and external sources to gain insights about customer needs, motivations, and behaviours ❖ Ensure that the marketing team for both head office and various dealers are performing activities such as events, campaigns, and market research that aligns and supports company goals. ❖ They must be able to analyze customer purchasing behaviours, trends, and preferences, and design marketing plans and campaigns to meet customer needs and increase sales leads. ❖ Ensure the production and design of promotional materials. ❖ Ensure sales data is analysed for both head office and various dealers to determine effectiveness of marketing efforts. Requirements: ❖ Marketing related diploma/ degree ❖ 2 3 years experience in a similar role ❖ Automotive background advantageous Skills: ❖ Deadline driven ❖ Well organised ❖ Creative.
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