️ Meet your dream teamHi there! We're Welcome Tomorrow — the digital marketing agency behind some of Africa's most successful brands .Welcome Tomorrow was founded in 2021 by Maxime Calot, starting from a simple observation: advanced growth marketing techniques are not localised for emerging markets. Online marketing is increasingly complex and competitive, while there too much fragmentation in the expertises required to build sustainable compounding growth. Today, very few partners have a 360 vision of the key components that contribute a business success.Bringing state-of-the-art performance marketing expertise, Welcome Tomorrow is on a mission to redefine what a trusted growth partner is in Emerging Markets, starting with Africa. We operate along 4 main pillars: Performance Marketing: driving actual business results for our customers (such as online sales or leads) thanks to data-driven strategies articulated around data, media and creatives Mobile Growth: acquiring new users and retaining them on mobile apps. This one is a big bet for us as the Mobile opportunity is huge in Africa (450M smartphone users), yet there's almost no local expertise in this field Creative Studio: relevant creatives and messaging are paramount in any campaign performance. We design specific data-driven creatives for each marketing channel and adopt a systematic A/B testing approach Tracking & Analytics: we enable our customers to collect, visualise and activate their 1st party data across multiple platforms and channels to make better business decisions, fasterRequirements Role DescriptionWe are looking for a Paid Media Manager to be drive campaign strategy and execution for a portfolio of multiple clients. You will will be a key actor of our customers growth through data-driven campaign strategies delivering tangible business results. Your missions will encompass the following:Building and running advanced paid media strategies on Meta, Google Ads, TikTok, Snap, X and programmatic channels (DV360 or independent programmatic partners)Driving incremental paid acquisition performance for your customers, by constantly iterating to improve campaigns performance and delivering custom recommendations to customersDeveloping an excellent understanding of the industry your customers are in and build a 360 view of the keys to success (interest in understanding their product, market trends and purchase behaviour in order to drive relevant recommendations for success)Collaborating with other team members to drive paid media campaigns success (Creative Strategist, Measurement & Analytics Expert)Driving customer relationship and project management: organisation of meetings, managing deadlines and client relationsContribute to the growth of Welcome Tomorrow through the production of content for our social channels and blogParticipation in tech events and customer trainings to grow your skills and represent Welcome Tomorrow This will be a collaborative role working closely with other team stakeholders (CEO, Data Analyst, Graphic Designer, Mobile Growth expert). QualificationsYou have:2-3 years of experience in paid media management (on client side, agency or freelancing)An excellent interpersonal and relationship skills to maintain customer relationshipsExperience working with cross-functional teams to launch integrated marketing campaigns (ex: guiding a Graphic Designer on the kinds creatives needed for a successful campaign, driving a Data Analyst on the KPIs needed to get bidding working properly...)An excellent understanding of performance-based marketing strategies across multiple channelsFamiliarity with new and traditional brand channels and mediaA good command of paid acquisition levers (at least Google Ads or Facebook Ads - certifications appreciated)You are comfortable with numbers and have strong analytical skillsYou have past experience working with a branding/creative team to produce high quality ad assets that capture an audience's attention and is on par with the branding guidelinesan eagerness to learn and ability to quickly up-skill on new platformsYou have a full English business proficiency️ Bonus:You have experience working with Notion (ideally, you are Notion Essentials Certified)Experience working in a start-up or in a dynamic environmentExperience with Google Analytics 4, Google Ads conversion tracking setupExperience working with Google Marketing Platform (SA360, DV360, Campaign Manager...)Experience working with mobile apps (driving qualified acquisition and retention campaigns)You are familiar with the concept of growth loops and have already applied it in your workBenefits BenefitsA human adventure in an ambitious and fast-growing companyJoining a team of top talents, localising advanced growth marketing techniques for emerging marketsEmbarking on a pleasant, stimulating and challenging environmentAn attractive salary and an interesting variablePremium Healthcare coverageThe possibility to work on side projects benefitting Welcome TomorrowHigh flexibility in your organisation of your work, including remote workPossibility of traveling overseas to meet clients and other team members About Us At Welcome Tomorrow, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not practice any discrimination based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability We are one of the fastest-growing companies in Africa, solving business challenges with marketing innovation To know more about us, have a look at our values How to apply?Please follow the process here If any questions, you can email careers@welcometomorrow.ioProcessScreening call (15 - 30 minutes)Case Study Technical Interview (with your hiring manager) Leadership interview (with our CEO)#J-18808-Ljbffr