Objectives of the Role: Residing in our Strategy&Planning team, the Digital Lead helps evolve briefs into recommendations for (in no particular order) budgeting, audience selection, channel/platform ecosystem selection, creative design recommendation, cross channel media planning and measurement framework, with a specific focus on digital platforms, channels and methodologies. Key Areas of Responsibility and Accountability: • Understand client objectives, category/competitive trends for various product categories • Ability to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews. • Understand client objectives, category/competitive trends for various product categories • Develop and strike partnership deals with key publishers and large affiliates • Ability to steer client review meetings on regular basis • Excellent written and oral communication skills combined with outstanding presentation skills • Understanding of programmatic landscape viz. Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.) – Preferred • Applied knowledge of 3rd party ad serving, website and tracking and associated technologies – Preferred • Intermediate to advanced analytical skills, specifically relating to performance data and metrics – Preferred • Strong interpersonal and communication skills • Problem-solving skills • Abreast with the latest technology that will affect digital advertising • Worked closely with publisher partners to elevate industry standards in-line with client needs. • Exposure to affiliate and programmatic technologies • People managing skills Strategic Skills • Support the Client Lead by providing expertise on specialist area • Provide insight and analysis to the Client Lead to support the development of data driven strategic recommendations for the client • Work closely with the Client Lead and the Strategy team to produce best in class campaign strategy, plan and rationale documents, for both digital and offline media. • Be the custodian of your client's advertising presence on digital platforms&the go-to-person on all matters social. Client Account Management • Develop strong relationships with clients, be their go to person for anything digital. • Work with wider teams and outsourced partners to ensure delivery that serves the client’s needs. • Anticipate the client’s needs and set up internal process to meet / exceed them • Lead on relevant part of client meetings, QBRs, etc. • Keep your client leads up to date on social best practices - content, platforms, and tools within the paid social ecosystem. Operating and Technical Requirements • Expertise in performance media platforms, including Google marketing stack, Ad serving technologies and biddable media platforms. • Meticulous, detail-oriented and able to QC data and operations for accuracy and compliance • Analyse data and deliver insights that adds value for future campaigns • Lead briefing process and discussions with media partners. • Review partner proposals and take lead role in shaping them to align with campaign objectives and ensure the strategy has been fulfilled. • Establish and deliver tracking of campaigns status and update the teams and the client in a structured and timely way. • Control and improve the quality of the teams’ work output. People Management • Manage Planner / Media Exec to ensure campaign planning and execution (including ad operations and biddable operations) are on target and meeting client expectations. • Work with client and global team to implement all technologies that are required (ex: tracking, audience measuring, DSP). • Work collaboratively with the MediaCom and GroupM colleagues across the market to develop the capability, skills and knowledge of our digital talent • Be willing to train, mentor and provide direction to team members. • Set clear KPIs’ that focus on individual’s key behaviours and areas for improvement. • Flags up any serious performance issues immediately and seek help to manage them accordingly. Key Performance Indicators • Product: outstanding plan execution&operational excellence. KPI Digital Specific KPIs • Client: satisfaction, retention and growth, contributing to a high TRR score for Digital Planning. KPI TRR score • People: identification and retention of high performers, team engagement at all levels. KPI 360 scores, retention of team • Commercial: client profitability. KPI Client profitability target • Personal development: positive My360 feedback from manager, peers and clients. Education, skills and behaviours • 5+ years experience in digital performance media planning or execution • 3+ years of senior experience on a similar role • Numerate and analytical • PC literate (Excel, PowerPoint, Word). • Strong target orientation e.g. very results driven, ability to work effectively to targets. • Evidence of strong collaboration skills used to develop team and client knowledge in order to grow shared understanding and knowledge to facilitate a step-change in strategic planning. The Digital Lead is the primary point of contact of clients for agency deliverables pertaining to digital campaigns. • Works collaboratively with Communications Planners in developing digital strategies ensuring • up to date consumer behavior insights are applied. • Leads and expertly manages digital planning and buying, and evaluation of ads for various digital platforms and executions • Consolidates data and analyses done by the digital planners and Communications Planning Teams to establish learning and drive improvement of existing practices • Identifies and evaluates results of test and learn initiatives to discover new knowledge and support for innovative agency recommendations • Works with relevant internal and external EssenceMediacom's teams and digital partners for brands’ requirements and deliverables ( i.e.- MBA, GroupM Units, and Digital vendors) • Guides junior members of the digital team in plan management, campaign evaluation as well as developing recommendations for digital campaigns • Works with digital vendors to stay abreast on innovations and to look out for fresh and strategic test opportunities What you'll bring: • Comfortable working with data • Strong analytical and number skills and ability to turn data into actionable insights • Google and Facebook certifications • Highly proficient in planning and implementing campaigns in Facebook and Google platforms, with substantial experience in drawing learning from Analytics dashboards of said platforms • Experience in Programmatic • Substantial knowledge of Ad Serving Technologies • Good MS Excel and Powerpoint skills • Detail orientated • Proactiveness • Self-starter attitude • Good communication and presentation skills • Confidence and a can-do/positive attitude • High level of accountability and integrity #J-18808-Ljbffr