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Marketing Campaign Manager
The Shoprite Group of Companies
South Africa, Cape Town
We are looking for a talented Finance Campaign Manager for the Shoprite Financial Services portfolio in the Marketing team (based in Brackenfell, Cape Town) Are you ready and able to initiate, support, coordinate, manage, and report on key marketing projects? Aligning with the brand strategy, to ensure sustainable markets and continuous customer growth. Role Purpose: You will be responsible for the entire campaign lifecycle, from strategy and creative development to implementation, optimisation, and reporting. What will you be responsible for: Develop, plan, implement and track the annual brand strategy for a specific portfolio of Financial Services products. Research the customer market on an on-going basis to ensure relevance of communication. Have a thorough understanding of the media within a specific division to ensure that communication reaches the relevant target market effectively. Consistently research current economic trends and the impact thereof on brands. Manage campaign budgets to ensure that spend is tracked and delivers return on investment. Provide briefings to agencies, plan and implement national campaigns against deadlines and costs. Coordinate and participate in promotional activities. Project/Campaign Management skills with solid experience using Excel for reports and data analysis. Align all communication and advertising endeavours with the annual Brand strategy in terms of the look, feel, price and product offering. . Ensure that all media selections are efficient and in line with the brand strategy. Manage and coordinate the day-to-day marketing/advertisement activities of the portfolio. Qualification + Experience: 4+ years experience in a Marketing Campaign Manager or similar role (i.e. Financial Services Marketing, Retail Marketing) Must have a BCom Marketing or similar qualification. Vega Brand Communication School / Red&Yellow School Knowledge of Marketing principles and practices. If you’re excited by this opportunity and keen to join a dynamic Marketing team we'd like to hear from you! #J-18808-Ljbffr
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