25.05.2024
Senior Marketing Manager
SavageOne Pty Ltd
South Africa, Midrand
Job Summary:The Marketing Manager will manage the marketing department and develop and implementintegrated, strategically aligned marketing solutions across the company and various business units. The MarketingManager will provide specialist marketing advice to stakeholders and is responsible for managing, coordinating, andcoaching the marketing team. The Marketing Manager will report into the CEOMinimum Required Qualifications and Experience:Relevant Bachelor's Degree/Diploma: BCom in Marketing/ Communications, Business Science with Honors in Marketing or similar degree.6 - 8 years marketing / industry experience in a similar role (experience in the Healthcare industry would beadvantageous).Skills required for the position:Ability to strategize and think creatively outside of the box.Microsoft Outlook, Teams, Word, Excel, PowerPointKnowledgeable on all social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok) aswell as Facebook Ad ManagerExperience with platforms such as Monday.com & HootsuiteExcellent time management and organizational skillsAbility to be proactive and take initiative.An ability to prioritize is key as is the ability to manage a broad range of tasks.Ability to demonstrate attention to detailKey AccountabilitiesOverall responsibility for all marketing related activitiesManage the Brand, Brand Positioning and Corporate Identity.Ensure that the company's image is enhanced in all interactions with internal and external.stakeholders.Manage the overall communication to key stakeholders and customers to ensure communication isprofessional and consistent.Manage the overall Marketing Budget and work closely with the Business/Product ManagersResponsible for final approval of all marketing documentation- to ensure all marketingmaterials are consistent with CI and in line with marketing strategy.To maintain relationships with suppliers such as Graphic Designer, SEO & Google AdWords Partner, Printers, Promotional Companies etc.Overall management of clientswebsite (along with the Marketing Co-Ordinator) to ensureupdates to the website are made on a continual basis and products and services are effectively communicatedvia the website.Overseeing management of Google AdWords, Google Analytics, SEO.Overseeing management of Social Media Platforms.To create highly leveraged marketing strategies across all products and services.To create excellent customer journeys for all products/services.Implement the necessary marketing systems, policies and practices and continually review and improve on them.Collate, compile and report on key business metrics.Maintain up to date professional and technical knowledge and keep abreast of industry trends and pertinentlegislation.Management of the Marketing Team:Manage the employees in the Marketing Department (3 people).Cultivate an environment where creativity and innovation are encouraged and provide necessary guidance,coaching and support in this regard.Ensure the team is highly motivated, challenged and supported.Ensure team has excellent product and technical knowledge to deliver strategy and build brand.Ensure staff are clear about their roles, procedures, and practices - conducts regular performance reviews.Sets KPIs for the Marketing Team.Works across all divisions:Work alongside the Commercial Team (Business and Product Managers) to develop Marketing Strategiesaligned with their commercial strategies and provide direction and support.Manage the marketing team to ensure implementation of marketing strategies, campaigns, and activities.To be involved with the launch of new products and services- the development of the marketing strategy andmarketing materials as well as the incorporation into overall Clients brand.Ensure campaign activities translate into profits or other strategic business objectives and create value forcustomers and shareholders.Monitor and measure the success of marketing initiatives, drive corrective action, and advise the organizationaccordingly.#J-18808-Ljbffr
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