Main Outputs and Responsibilities for this PositionAssist in development of the annual brand strategy and Marketing planExecute national marketing activities above and below the line in relation to the approved Marketing plan and promotionscalendarSeek new opportunities to deliver against the brand plan and/or improve the planImplement and manage the media plan. Ensuring that expenditure and brand objectives are delivered onLiaise with advertising agencies, strategic alliance partners and suppliers on advertising and promotional campaignsEnsure all marketing collateral delivers on the WOW factor in conjunction with the relevant agenciesManage the brand CRM program, encouraging customer retention and customer loyalty. This includes segmenting thedatabase, developing CRM campaigns and analysing and producing monthly reports on the growth of the database andsuccess of campaignsDrive database acquisition through acquisition campaigns as well as through building and maintaining 3rd party voucheringpartnershipsAssist in management of public relations and brand sponsorshipsAssist in the development of a two year innovation pipeline to meet brand objectivesProvide forecasts for promotions and new products to minimize write off costsDrive menu optimisation with regards to pricing strategy and menu mix to achieve targeted average GPs and deliver valueto the brand’s customer baseManage and co-ordinate national menu roll-outsManage branding and design of all consumer touch points (including signage, uniforms, packaging, restaurant look and feel,website etc) to ensure they align with brand CIAssist in delivering on the brand’s digital and technology plan and manage the brand’s digital and social media activitiesUtilise consumer research to gain consumer insights that drive decisionsAnalyse sales data and report on the performance of promotions and productsEvaluate competitor pricing and report on a regular basis Manage the marketing budget to ensure nil overspendEnsure locality marketing promotions are aligned to brand strategy through the development of Locality toolkits and providing guidance & support to Locality marketers and Franchise ManagersHelp co-ordinate the brand’s National Franchisee Conference, National Franchise Forum meetings and regional roadshowsEducation and ExperienceMinimum Matric with a relevant tertiary qualification.Marketing background/qualification an advantage.Previous brand marketing experience within franchising an advantageMinimum of 3 years’ experience in the FMCG/Food Franchising industry.Understanding of South African media environment.Excellent knowledge of Digital Marketing and social media platforms an advantage Knowledge and Skills Excellent interpersonal, written & presentation skillsHighly enumerate & computer literateProactive, innovative thinker, ability to implement with excellence and accuracyMulti-task orientatedAbility to work well under pressureDeadline driven#J-18808-Ljbffr