21.04.2024
Regional Trade Marketing Manager, Africa&Middle East
Time Personnel
South Africa, Cape Town
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Are you a Trade Marketing Specialist who would like to grow their career with an International concern?Opportunity to lead and coordinate Trade marketing activities for Africa and Middle East markets across multichannel (On trade, Off trade, E retail) to maximize brand image, sales&profitability.Experience with International exposure in the luxury brands sector, retail or FMCG industry will be ideally suited to this role. REQUIREMENTS Matric, master’s degree in business administration or marketing At least 5 years’ experience in sales, marketing, trade marketing, business development (FMCG) Solid knowledge in financial&administrative processes Ideally experience in luxury goods, retail or FMCG Rigor, accuracy, and respect of deadlines Strong level of energy, enthusiasm, entrepreneurship, and autonomy Curious, hard-working, and hands-on Management, leadership, analytical&effective planning skills Result orientation and problem-solving capabilities Excellent communication and interpersonal skills in English, a team player International exposure and multicultural background are a strong plus Travel across the region (25-30% of the time) DUTIES Strategy&Brand Planning Provide input and market insight to lead all trade marketing activities across Africa&Middle East markets to maximise brand image, sales&profitability. Create and implement strategy for building the best visibility and distribution in On&Off Trade channel Provide commercial analysis and highlight implications - industry data, category, competitors, distribution, pricing etc. to make recommendations. In liaison with Marketing Director, ensure regional and market focus on prestige range portfolio strategy; markets to achieve 6% in Sales value. Analyse data from trade marketing reports, research, retail audit and customer sales Based on information collated give input into channel specific trade marketing plans which meet the company’s market, brand/promotion objectives reflecting the needs&priorities of the trade channel. Develop and implement cycle/ quarterly activation plan in line with strategic brand plans, providing 360-degree execution. Consumer&Customer Intelligence: develop an understanding of route to market, shopper understanding, local cultures/trends to create programmes with local cultural relevance. Trade Marketing Lead and coordinate Trade marketing activities for Africa and Middle East markets across multichannel (On trade, Off trade, E retail) to maximize brand image, sales&profitability Develop sales activity objectives for the Region Provide teams in the field with a structured set of tools and clear executional guidelines to implement 360 activations Drive portfolio merchandising, visibility, POS, and tailor-made projects to maximize brand image and innovation vs competitors Develop and manage network of suppliers and agencies to ensure best in class executions and maximize cost efficiencies Support markets with creative designs, coordinate production and implementation Act as a central touch point to coordinate and drive various business objectives between agencies, suppliers, regional, market&global (Maison) stakeholders Manage and co-ordinate stakeholder visits and ensure markets and brands are optimally represented Trade Promotions Development / Project Evaluation Ensure development, implementation, and evaluation of trade promotions for National, Local Key&On Trade Customers Quarterly and bi annual reporting of trade marketing KPIs Provide post evaluation analyse of results On&Off Trade activities Evaluate results and recommend proper promotion mechanics. Create reporting base in On&Off-Trade channels: photo, results, timing, POSM, etc. Lead, implement and upgrade on time all necessary information in MHPS. Budgeting / New Venture Brands / E-Retail Generate promo-strategy plans with Brand managers for planning budgets. Drive increased focus on new brands across the Region by delivering right tools for trade activations to drive growth ambitions Develop and implement e-retail tools in line with global Working with e-retail manager / commercial teams, conduct analysis of E-retail universe, digital landscape and identify new opportunities Salary: R negotiable dependent on experience Join us on SOCIAL MEDIA or visit our WEBSITE for more information. See links below. Follow us on Facebook Follow us on LinkedIn Visit our Website Because we specialise in Companies, not specific industries, our focus is your company’s individual CULTURE and DYNAMICS . We are a Cape Town based boutique recruitment agency, who have been running for 14 years and can, collectively, offer well over 70 years of experience to our clients. We believe each of our clients deserves our time to research and collate all relevant data around their company in order for us to present the best candidates. We do not simply send through a CV. We ensure the MATCHING has been done to a “T”, which includes your COMPANY and CULTURE requirements, so you only receive the best and we save your TIME ! How do we deliver positive results saving you TIME? A unique take-on process, eliminating TIME wasting for all parties concerned. Solution driven, for when problems occur. Experts in screening all the resumes that cross our path, ensuring we find the perfect MATCH . Hands-on, from interview process, placement and beyond, making sure that solid relationships are cemented. Continually keeping abreast of South Africa’s stringent Labour Laws. Why should you be going through the painstaking process of sifting through a mountain of CV’s? Your focus needs to be on your job function, most times you end up just recruiting someone out of pure frustration, exhaustion and desperation. It is vitally important not to rush a recruitment process . Our service TURN AROUND TIME is our success factor. #J-18808-Ljbffr
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