Responsibilities DIGITAL MARKETING Connect Ananse to online audiences, especially targeting global audiences with an interest in Africa and African fashion Develop and implement digital marketing strategy to drive the acquisition of new merchants and customers on Ananse’s ecommerce marketplace platformWork with creative staff, agencies and other department heads to produce high quality multimedia marketing collateral and editorial content that is aligned to the brand and business imperativesDevelop and implement marketing plans within budget requirementsDevelop and implement social media and digital content strategyWork with cross-functional teams to implement web and ecommerce content for product launches, lead generation campaigns, videos, customer education and SEO ECOMMERCE SALES Develop and implement digital campaigns to achieve sales targets Implement demand generation programmes including email, paid media, social media, blog channels, paid search, SEO, affiliate programmes and other web-based marketing programmes Evaluate ecommerce campaign spend effectiveness to ensure positive ROI and data driven learnings for future campaigns BRAND DEVELOPMENT Develop and implement branding initiatives and joint marketing partnerships consistent with the goals and objectives of the business Define and implement consistent Ananse brand personality and editorial voice across different channels: ecommerce website, social media platforms etc, and ensure editorial content on website and social media appeals to the Ananse target market COMMUNICATIONS Develop and implement communications plan across all relevant communications channels (online and offline) to reach appropriate target audiences Secure PR/earned media coverage from local and international media to build awareness and reputation of Ananse among the target audience GENERAL MANAGEMENTManage marketing and ecommerce sales team and provide leadership at management level Develop and deliver marketing training to support targeted and current fashion merchants on the ecommerce marketplace platformManage external marketing partners and stakeholders including agenciesProvide the CEO and management team with input into strategic plans for the businessRequirementsBachelors or Masters degree or MBA with a specialisation in MarketingMinimum 5 years’ work experience in a fashion e-commerce marketing and sales management roleGood understanding of fashion ecommerce marketplacesStrong fashion social media and digital content experienceStrong proficiency in internet marketing techniques, technologies and solutionsExcellent writing, editing and public relations skillsStrong negotiation, conflict resolution and people management skillsHighly effective project management, prioritisation, multi-tasking and time management skillsStrong data and analytical skills with demonstrated ability to drive marketing and business KPIs in a complex multi-stakeholder environmentStrong entrepreneurial mind-set and problem-solving capabilities with a record of finding feasible solutions to complex problems in an environment with incomplete information and tight timelinesBusiness proficiency in both English and French would be an advantageWillingness to work outside of normal working hours and travel in Africa#J-18808-Ljbffr