Welcome to the dynamic world of No Joke Marketing Agency! We're excited to offer a phenomenal opportunity for a skilled Director of PPC to join our innovative team. At No Joke, we blend creativity with analytics to deliver outstanding digital marketing solutions. If you're a visionary leader passionate about driving digital strategies and creating impactful campaigns, we're looking for you. This role is perfect for someone eager to steer our pay-per-click initiatives to new heights and leave a significant mark on the industry. II. POSITION’S GOAL The Director of PPC is responsible for leading the planning, development, and execution of the organization's PPC strategy to drive targeted traffic, increase conversion rates, and optimize ad spending to achieve maximum ROI. This role requires a strategic leader who can innovate and integrate advanced PPC practices and technologies, manage a team of PPC professionals, and collaborate with cross-functional teams to align PPC strategies with business goals. III. KEY FUNCTIONS AND RESPONSIBILITIES DAILY: Oversee PPC campaign management across multiple platforms. Strategize with PPC managers and specialists to refine campaigns and targeting. Lead initiatives to integrate AI and machine learning in PPC campaigns. Monitor performance metrics and provide strategic direction for optimization. Foster a collaborative environment that encourages innovation and growth. Conduct high-level meetings with marketing, sales, and technology teams. MONTHLY: Review and analyze campaign performance reports to identify trends and insights. Prepare and present performance dashboards to executive leadership. Strategize budget allocation and bidding strategies for optimal use of resources. QUARTERLY: Lead quarterly reviews of PPC strategies and performance. Spearhead the adoption of new PPC technologies and platforms. Conduct strategic planning sessions to align PPC goals with marketing objectives. SEMI-ANNUALLY: Conduct performance evaluations and provide feedback to team members. Participate in industry conferences and workshops to stay ahead of trends. IV. BIGGEST CHALLENGES FOR THIS POSITION Staying ahead of the rapidly evolving PPC landscape. Balancing innovative experimentation with budget constraints. Managing and mentoring a diverse team of PPC professionals. Integrating PPC strategies with overall digital marketing goals. V. STRATEGIC INTERNAL RELATIONS Person Object of Interaction Frequency Operations Director Strategy Alignment Weekly Fulfillment Team Campaign Coordination Daily Finance Department Budget Management Quarterly VI. STRATEGIC EXTERNAL RELATIONS Company Object of Interaction Frequency Google, Facebook, LinkedIn Ad Platform Negotiations As Needed Third-party Vendors Tool and Service Procurement Quarterly VII. SOFT SKILLS Leadership and Team Management Strategic Thinking and Planning Analytical and Problem-Solving Skills Effective Communication Adaptability to Change VIII. HARD SKILLS Skill Level Advanced PPC Strategies Expert Data Analysis and Reporting Expert Budget Management Expert Technology Adoption Expert Ad Platform Mastery (Google Ads, Facebook, etc.) Expert IX. JOB PROFILE General Characteristics: Location: Remote Salary Range: $1800 - $2000 per month Education&Areas of Expertise: Formal Education: Bachelor’s Degree in Marketing, Business, or related field (Essential) Complementary Studies: Data Analytics, Technology Management (Preferred) Internal Tests: PPC proficiency test and Kolbe Assessment Minimum Experience: At least 5 years in PPC management, with 2+ years in a leadership role Tech Requirements: PC Specifications: Processor: Intel Core i7 or greater, Memory: 16GB RAM or greater Internet Connection: Stable broadband connection with at least 20 Mbps upload and download speeds Other: High-quality noise-cancelling headset, HD web camera This role is crucial for driving the success of our digital advertising efforts and requires a visionary leader capable of steering our PPC strategies toward achieving significant business outcomes. We're eager to meet individuals who are not just looking for a job, but a career adventure. At No Joke, you'll find a workplace that values creativity, strategic thinking, and a fun atmosphere. If you are ready to lead and inspire a team dedicated to excellence and innovative solutions, apply now and let's create groundbreaking marketing magic together! #J-18808-Ljbffr