02.06.2024
HubSpot CRM + Marketing Analyst
ITC Worldwide, LTD.
South Africa, Johannesburg
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About the job HubSpot CRM + Marketing AnalystITC Worldwide is searching for a technically minded Marketing Analyst excited about aligning sales, marketing, and customer success operations across end-to-end customer life cycles, enabling growth through operational efficiency, and keeping teams accountable to revenue by focusing on operations management, tooling, and analytics.This HubSpot expert will work alongside other team members to strategize and proactively problem-solve. Our Analyst leads projects ranging from implementation, integration, extensibility, and advisory on the HubSpot platform. This role is client-facing and requires an eye for detail, good project and team management hygiene, and strong communication skills.What to Expect in this RoleDevelop and manage our HubSpot instances (with particular attention to Sales and Marketing Hubs)Work to connect and drive Sales and Marketing alignment, with close collaboration with Revenue Operations and Sales LeadershipWork with teams to define key marketing metrics and manage the process of building visually appealing and easy-to-understand reports and dashboards to determine overall marketing performance, improve campaign effectiveness, and drive business decisions with real-world dataMonitor and maintain data quality in HubSpot (or between HubSpot and MSFT Power Platform), working with teams to append data as needed to improve segmentation and targetingEnhance and administer lead scoring and automation to ensure the right person gets the right interaction at the right time, and Sales/SDRs know how to use MQLs to drive ISMs/PipeEvaluate, select, deploy, and customize new technology to drive lead generation, qualification, and closed teamsEnsure processes are streamlined, designed, documented, understood, and followed in a way that minimizes bad or incomplete dataManage marketing database, lead routing, lead enrichment, lead quality, attribution, scoring, and reportingCreate forecasts and build dashboards for Sales, Marketing, and Customer Success teams to easily understand the health of the business, and identify opportunities and create strategies to help them hit their goalsPartner closely with Marketing, Sales, and Customer Success leaders and their teams, providing insight and foresight to these teamsEstablish high levels of quality, accuracy, and process consistency in planning, forecasting, and budgeting approachesWho You Are4+ years of HubSpot experience with a strong understanding of customized implementation, migrations, and integrations (using Apis)Strong marketing/sales/business operations or revenue operations knowledge in a high-growth SaaS environmentProven ability to identify and lead growth-enabling initiatives for SMBs and/or Enterprise-level businesses and an understanding of the specific challenges they faceHands-on experience helping to architect and deploy complex technical solutions to teamsStrong knowledge of the sales pipeline and sales process, forecasting, and trends analysisDirect experience executing multi-channel strategies, along with a strong grasp of the sales and marketing lifecyclesAbility to map out and organize the process for managing Leads between Marketing and Sales departmentsExperience architecting and managing revenue systems from the ground up - CRM, Marketing Automation, reporting, dashboarding, and workflow skillsStrong attention to detail with experience in using data/ analytics to drive strategic decision-makingGood understanding of a B2B Software pipeline management, sales cycle, and customer journey with associated metricsMBA in MarketingBS/BA in Math, Economics, Computer ScienceYour SkillsetExpert-level HubSpot Sales and Marketing Admin CapabilitiesAdvanced Workflows KnowledgeExperience with the HubSpot & API Integrations (Jira, MS Teams, Power Platform)Field Creation and AdministrationData Modeling for Custom ObjectsUnderstanding of HubSpots APIExperience with Data Migration and Mapping, sequences implementation, and 3rd party app integrationsHubSpot Certifications and Experience in: Marketing Hub, Sales Hub, Services Hub, Operations HubQuick learner, self-motivated, resourceful, and big-picture problem solverExcellent written and verbal communication skillsStrong project and account management skillsDirect customer-facing experience as a project leadImpeccable organizational skills and attention to detailExcellent time management skills with a proven ability to meet deadlinesAble to work autonomously, but also be collaborative with teammatesAgency experience is nice to haveAbility to simultaneously manage multiple projects in a fast-paced environment, and properly delegate tasks/manage timelines and expectations appropriatelyAlign to our core values (check out our website to make sure you're on board!)High proficiency in Microsoft 365 suite.Excellent communicator with astute Jira project management skills.Collaborative, flexible, and motivated individual with a commitment to excellence.#J-18808-Ljbffr
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