Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship. - Collect and analyse consumer and market insights and competition strategies to make recommendations to management - Implement new launches, maintain growth in pillar products and animate core catalogue - Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences - Adapt communication material (imagery, digital, point of sale) - Mobilise and work with other departments (sales, logistic, education,medical etc. ) and partner agencies to build broader business strategy; meet the deadlines - Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.) - Manage PPP budget and ensure sales forecast accuracy - Effectively prepare clear messages for senior management Specific to selective divisions: - Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand - Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.) - Make recommendations on media, implement media and promotion plans and ensure implementation of trade marketing plan - Medical marketing : Work with medical team on medical marketing strategies and implementation of initiatives PROFESSIONAL&TECHNICAL COMPETENCIES • Translates trends and consumer knowledge into meaningful insights BRAND DEVELOPMENT • Thinks brand strategy • Imagines disruptive products&services • Develops integrated campaigns that work • Integrates retail&shopper expertise ACTIVATION EXCELLENCE • Delivers excellence with agility and rigor • Integrates sustainable, business consciousness COLLABORATIVE LEADERSHIP • Creates collaboration for bigger success • Shares&leverages best practices #J-18808-Ljbffr