Johannesburg, South Africa | Posted on 03/14/2024 Company Overview Preferental stands as a trailblazer in the digital property management sector, dedicated to pioneering customer-focused solutions. With a vision to establish new standards in customer service and contribute to societal betterment, Preferental nurtures a culture of continuous learning and growth for its team. Company Culture At Preferental, we are dedicated to cultivating a culture of continuous learning, transparent communication, diversity, and inclusivity. Our team enjoys a positive, supportive work environment that prioritises work-life balance and sustainability. Job Description Job Overview At Preferental, we are currently seeking a visionary and results-driven Strategic Marketing Lead (SML) to join our pioneering team in the digital property management sector. As a forerunner in customer-focused solutions, Preferental is dedicated to setting new standards in customer service and contributing to societal betterment. The successful candidate will play a key role in driving our growth and success by developing and executing innovative marketing strategies. Role Overview As the Strategic Marketing Lead (SML) at Preferental, you will spearhead our growth and success, playing a pivotal role in shaping the company's trajectory. This multifaceted position entails the development and execution of a comprehensive marketing strategy aimed at not only elevating brand awareness but also driving robust customer acquisition and fostering substantial revenue growth. In this capacity, you will be the driving force behind our Growth Strategy, infusing innovation and creativity into every facet of our marketing initiatives. Your collaboration with cross-functional teams will be instrumental in seamlessly aligning strategies, ensuring a cohesive approach towards achieving our overarching business objectives. This role offers a unique opportunity to lead, inspire, and contribute significantly to Preferental's continued evolution and success in the dynamic digital property management sector. Key Responsibilities Strategic Leadership: Develop and implement an innovative marketing strategy aligned with company goals, positioning Preferental at the forefront of the digital property management sector. Provide visionary leadership to guide marketing initiatives that resonate with our target audience and drive business growth. Brand Management: Enhance and safeguard Preferental's brand reputation by ensuring consistent messaging and visual identity across all channels. Develop and execute strategies to fortify brand equity and recognition within the competitive landscape. Public Relations: Strategically plan and execute public relations initiatives to bolster Preferental's brand reputation and media presence. Cultivate relationships with key media outlets and influencers, leveraging these connections to amplify positive brand exposure and thought leadership. Digital Marketing: Drive comprehensive digital marketing initiatives across diverse platforms, including social media, SEO, SEM, and email marketing. Implement data-driven campaigns to optimize customer engagement, lead generation, and conversion rates. Customer Acquisition and Retention: Develop and optimise customer acquisition strategies to fuel business growth, leveraging data-driven approaches to identify and target key customer segments. Implement retention programmes to enhance customer loyalty, increasing the lifetime value of our customer base. Market Research and Analysis: Conduct in-depth market research and competitor analysis to identify industry trends, customer preferences, and areas of opportunity. Translate insights into actionable strategies that strengthen Preferental's competitive advantage in the digital property management sector. Team Leadership and Development: Work alongside a high-performing leadership team, providing constructive feedback to nurture a culture of creativity, innovation, and professional growth. Facilitate team-building activities and social events to foster a collaborative work environment. Partnership Management: Collaborate effectively with external partners, agencies, and vendors to execute integrated marketing campaigns. Build and maintain strong relationships to enhance brand collaborations, broaden our brand reach, and strategically position Preferental in the market. Requirements Candidate Requirements Education: Bachelor's degree in marketing, business administration, or a related field. An MBA or advanced degree in marketing is an advantage. Professional Experience: Minimum of 6 years of proven experience in marketing, with at least 3 years in a leadership role. Demonstrated success in driving marketing strategies, brand development, and customer acquisition in a dynamic and innovative environment. Digital Marketing Expertise: Strong knowledge and hands-on experience in utilising digital marketing channels and tools, including SEO, SEM, content marketing, social media marketing, and analytics. Strategic Thinking: Ability to think strategically and execute tactically, leveraging data and insights to drive decision-making. Proven track record in developing and executing successful marketing strategies that deliver impactful results. Leadership and Team Management: Strong leadership skills with the ability to build, motivate, and empower high-performing teams. Excellent communication and collaboration skills to foster cross-functional partnerships. Innovation and Creativity: Passionate about staying ahead of industry trends and implementing new, innovative marketing approaches. Demonstrated ability to think creatively and push the boundaries of traditional marketing techniques. Analytical and Data-Driven: Proficiency in data analysis, interpretation, and reporting. Ability to leverage data to drive marketing strategies, measure campaign effectiveness, and optimise marketing investments. Visionary Mindset: Ability to see the bigger picture and inspire others with a strategic vision for brand growth and success. Passion for Marketing: Deeply passionate about marketing with a genuine enthusiasm for creating exceptional customer experiences. Influential Communication: Strong leadership and communication skills that enable effective influence and inspiration of both the team and cross-functional partners. Results-Driven: Thrives in a fast-paced, results-oriented environment and is motivated by achieving and surpassing targets. Adaptable Nature: Comfortable navigating uncertainty and can adapt quickly to evolving business needs and market dynamics. A true team player, fostering collaboration and building strong relationships at all levels of the organisation. Possesses a growth mindset and is dedicated to continuously learning and applying new marketing trends, tools, and strategies. § Competitive salary andperformance-based bonuses. § Opportunities for continuous learningand professional development. § Positive and supportive workenvironment fostering work-life balance. #J-18808-Ljbffr