Job FamilyMarketing, Communication and ResearchMarketing and Brand ManagementManage Others (MO)Job PurposeThe Digital Marketing Manager leads the design of insight driven digital strategies from opportunity identification through to experience definition. The role supports the formulation of digital marketing strategy and implementation (delivery) thereof to ensure the effectiveness of the results aligned to business requirements. The role aims to grow business & customer base, while influencing targeted consumers or businesses to choose Nedbank's products and services in order to achieve specific measurable business and marketing objectives. The role leads the creation of compelling digital marketing campaigns that are creative, targeted, measurable and produce quantifiable results. Job ResponsibilitiesDelivery and Quality (controls)Support agency or internal production team to deliver digital marketing campaigns on target within due date, budget and according to scope and requirements, while ensuring quality and alignment to stakeholder expectations. Collaborate to ensure the quality of the creative brief and briefing processWrite clear, compelling creative briefs and deliver inspiring briefingsWork hand-in-hand with creative teams to develop work that is on-strategyObtain formal sign off on all campaign deliverables; this includes coordinating feedback from all stakeholders. Creative evaluation skills with the ability to judge creativity in the context of briefs; effective business solutions; & marketplace impact and dynamics Create, develop and manage effective digital marketing and social media strategies in support of and in response to business overall objectives while ensuring effectiveness of results: with an understanding of digital marketing tactics, including SEO, PPC, native advertising, email marketing and online reputation management, crossing into areas as integrated campaigns workDevelop a strong digital marketing strategic direction and recommendations that provides creative opportunities, while answering Nedbank business goals/objectivesUnderstand Divisional/ Business Unit Objectives to ensure relevant implementation and alignment of digital marketing campaign plansEvaluate and implement improvements on digital strategyOptimizing campaigns, analyzing results, and providing insights and recommendations for clientsLead and drive thought leadership to uncover opportunities and lead thinking to capture both audiences needs/insights and Nedbank stakeholder business goalsUnderstand key consumer behaviours, client business, culture, digital technology, and emerging trendsBuild and maintain collaborative relationships with identified key stakeholders to deliver on business resultsEnsure that strategy recommendations (ideation, strategic direction, etc) are in alignment with the client's goals and brand positions.Collaborate with Agency partner strategy and creative teams to ensure that digital strategies are properly integrated within the larger marketing programsLiaise and direct agency account team in defining information requirements/needsWork closely with multiple data, partners and analytics functions and teams Improved ProcessSupport the achievement of the business strategy; objectives and values by reviewing Nedbank and Business Unit Plan and ensuring delivered systems; process; services and solutions are aligned.Share knowledge and industry trends with team and stakeholders Seek opportunities for and obtain buy-in for developing working process enhancements and/or efficiencies that will improve impact and effectivenessPeople SpecificationEssential Qualifications - NQF LevelQualification: Advanced Diploma/National 1st DegreesField of Study: Marketing Communication and MediaCertification: Digital marketing related certification (beneficial)Essential CertificationsMinimum Experience Level7 - 10 yearsMinimum of 5+ years, Digital Marketing/Marketing; 2 years management experienceTechnical / Professional KnowledgeGeneral Communication SkillsLeadership SkillsProject ManagementInterpersonal Skills/ Client RelationshipInnovation and creative skillsAnalytical SkillsDigital MarketingBusiness AcumenCommunicationManaging WorkExecutionOperational Decision MakingTechnical/Professional Knowledge and Skills--------------------------------------------------------------------------------------- Please contact the Nedbank Recruiting Team at +27 860 555 566 If you can't find the job you're looking for, activate job alerts to be one of the first to know when new positions open up. Nedbank Ltd Reg No 1951/000009/06.Authorised financial services and registered credit provider (NCRCP16). For assistance please contact the Nedbank Recruiting Team at +27 860 555 566#J-18808-Ljbffr