Key requirements: At least 3 years of experience in a management role Marketing qualification Strong understanding of current online lead generation concepts, strategy, and best practice Understanding the CRM, how leads are nurtured, engaged, and secured Data and analytics monitoring for lead management success and effective budget management Deadline driven - ability to meet targets MS Office suite, CRM, and platform management Key responsibilities: Capture and allocate leads on CRM upon first contact Crosscheck leads integrating to CRM and allocation according to sales manager's report on sales team's strong points Follow up on leads about ongoing preferences Attend and analyze incoming and outgoing lead calls to provide proactive ways to improve the service Create and amend all copy on all communication going out to clients (CRM SMSs, emails from sales department for a more effective and professional customer interaction) Balance lead nurturing to keep customers interested and loyal Build and categorize lead report as enquiries, status, quality to better and strengthen the follow-up strategy (SMS and email campaigns) Lead generation aligned to sales targets for the quarter Lead generation tracking across all social media and other platforms Develop and maintain key account relationship with platforms and external service providers together with the marketing management team #J-18808-Ljbffr