Job TitleSocial Media , Influencer and Ambassador Manager.LocationAsda HouseEmployment TypeFull timeContract TypePermanentHours Per Week37.5SalaryCompetitive salary plus benefitsCategorySocial MediaClosing Date13 June 2024This integral role is centred around harnessing the power of influencer and talent partnerships to elevate our brand’s visibility and engagement.As the Influencer and Ambassador Manager, you will be responsible for identifying, nurturing, and managing relationships with key influencers, ambassadors, and content creators who align with our brand values and audience. Your strategic vision and execution will drive brand awareness, credibility, and conversion through authentic and impactful collaborations.“Everything about Asda”We are a values-led organisation. As such we, encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone's input.Our collaborative culture, the size of our business and our belief in the empowerment of the individual means opportunities at Asda are abundant.We conduct £300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do.“Everything you'll love.”Minimum 24 days annual leave per year plus 8 bank holidays – Making sure you take time for yourself and switch off.4 weekly pay – which means you get an extra payday a year.Digital GP and Wellbeing sessions – Asda genuinely cares so we create a culture where our people can perform at their best, the physical health and mental wellbeing of all our people is very important to us.Discount off your shopping at Asda and George – it really makes a difference, with extra discounts running throughout the year, colleagues save an average of £700 a year.Career development and apprenticeship and graduate schemes - we want our colleagues to excel and grow with our business.Free city centre parking – which you can also use outside working hours.Plus, much more!“That’s more like it”“Find your role”Develop and implement a strategic influencer and talent management program, identifying potential partners who resonate with our brand ethos and can amplify our message to target audiences. Support contract negotiations with influencers, talent and their representatives, ensuring clear expectations, deliverables, and adherence to budget guidelines. Foster long-term relationships with key influencers and talent, creating a network of brand advocates and partners. Collaborate with the Customer Marketing, PR and Content teams to co-create compelling, authentic content that leverages influencers' and talents' authentic personas, aligning with our brand’s campaign objectives and messaging. Monitor and measure the effectiveness of influencer and ambassador partnerships through data-driven insights, adjusting strategies as necessary to optimise performance and ROI. • Support the roll out of industry leading, profitable, Ambassador program. Stay abreast of industry trends, emerging influencers, and talent, as well as best practices in influencer marketing, to continuously innovate and improve our influencer strategy. Lead the integration of influencer content across all marketing channels, ensuring cohesive and aligned brand messaging and maximizing the impact of partnerships. Manage the influencer and talent budget, tracking expenditures and ensuring strategic allocation of resources for maximum effectiveness. "Let's find out about you"We are looking for a candidate who embodies the following:Proven experience in influencer and talent management, with a track record of developing successful partnerships and campaigns that drive brand engagement and conversion. Strong network within the influencer and entertainment industries, with the ability to identify and engage with emerging and established talent. Excellent negotiation, communication, and interpersonal skills, capable of building and maintaining strong professional relationships.Creative thinker with the ability to collaborate on content creation, providing strategic direction to ensure brand alignment and message coherence. Analytical mindset with proficiency in measuring and analysing the effectiveness of influencer partnerships, utilising metrics to guide strategy. Deep knowledge of the digital and social media landscape, with a keen understanding of trends, platform dynamics, and audience behaviours.Ability to work cross-functionally, collaborating with various internal teams and stakeholders to integrate influencer and talent content into broader marketing initiatives. Strong PR acumen. Line management experience desirable.“Find your everything at Asda” - bringing brighter living within everyone's reach"We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda. Work Where it WorksOur hybrid way of working gives you the choice to work where it works. This enables you tochosewhere you’ll be the most effective. It offers a mix of working from home and in an office environment that works best for you and your team.You will also get an excellent benefits package including; -• Discretionary company bonus• £5,700 company car or car allowance• Company pension up to 7% matched• 10% colleague discount, free parking and many additional rewards.We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves#J-18808-Ljbffr