Key Responsibilities:Strategic Planning:Develop and implement a cohesive digital marketing plan to increase brand awareness and revenue.Set current and long-term goals for internal teams.Design and review the Marketing departments budget. Team Leadership and Collaboration:Lead and manage the digital marketing team.Guide the content team in crafting engaging and SEO-friendly content.Collaborate with other teams and departments to integrate marketing strategies. Campaign Management:Launch and oversee online adverts through Google AdWords, Facebook, linkdIn etc. to increase company and brand awareness.Oversee SEO and SEM strategies.Manage email and social media marketing campaigns. Analytics and Reporting:Use analytical tools to monitor and evaluate the companys digital marketing strategy's effectiveness.Maintain knowledge of the marketing technology landscape, analytics, and business intelligence.Provide end-to-end project management for all digital campaigns. Innovation and Adaptation:Identifying and testing new digital platforms and tools.Stay up to date with digital technology developments.Adapt strategies based on analytical data and emerging trends. Communication:Communicate digital marketing plans and strategies to senior management. Supervise the design of all digital media elements including the company website and individual project microsites. Education:Bachelors degree in Marketing, Digital Technologies, or related field.An advanced degree such as a Master of Business Administration (MBA) can be an added advantage. Certifications (optional but beneficial):Certifications in Google Ads, Google Analytics, HubSpot or other relevant digital marketing certifications. Experience:Proven work experience as a Digital marketing strategist or Digital marketing manager.Strong experience with SEO/SEM, Google Analytics, and CRM software.Familiarity with web design and content management systems. Soft Skills:Excellent analytical and project management skills.Strong team leading and team management skills.Outstanding communication and interpersonal skills. Additional Considerations:Given the fast-paced nature of digital technologies, a Digital Marketing Director must be a quick learner, adaptable, and continuously focused on improving digital strategies based on data-driven decisions.This role often demands a balance between creative and analytical capabilities, suggesting that successful directors are both imaginative and technically inclined.