Digital Marketing Manager page is loaded Digital Marketing Manager Apply locations Pinelands posted on Posted 5 Days Ago job requisition id JR-55058 Let's Write Africa's Story Together! Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this. Job DescriptionWe are looking for a passionate Digital Marketing Manager who’ll input to the strategic direction and drive the growth of digital adoption and digital marketing efforts. The incumbent is responsible for driving digital marketing activities and executing our OMiX GRiD (Rewards, Smart Goals and Digital) marketing strategy.This role is pivotal in driving effective collaboration with a variety of business leaders, technology leaders, product managers, data analytics, group and segment marketing and other key stakeholders focusing on digital adoption and go-to-market strategies to drive growth and usage.This role leads multidisciplinary teams with members in platforms, marketing, communication and change management. The role exists to help the OMiX GRiD team deliver the right digital solutions and ensure customers fully utilize these solutions.Through thorough analysis and investigation, together with the relevant Product Owners, identify where users are struggling with the adoption of new technologies and come up with solutions to address user concerns for the Rewards, Smart Goals and Digital portfolios.Together with the Channel & Digital Platform team, the Digital Marketing Manager will use data points to inform prioritised features in line with customer demands and needs. Responsible for creating a culture rooted in data to enable decisioning and successfully attribute return on investment to Digital Adoption initiatives and activities. Set and achieve KPIs such that you can analyze set metrics to monitor digital adoption health to better understand why initiatives are working, identifying weak points and areas of improvement.Create, lead, deliver go-to-market (marketing & communication) strategy for digital solutions and/or features, functionality as and when the features and functionality lands for the Rewards and Smart Goals propositions.Lead the digital adoption change management approach which includesDrive digital adoption reporting with data analytics. Reports to be at standard that they can be utilised in different forumsShare and present the GRiD digital adoption plans, activities and outcomes Execute the marketing strategy according to objectives and budget.Prepare detailed proposals and digital marketing plans for Rewards and Smart Goals campaigns.Monitor the digital campaigns and analyse results for continuous improvement of campaignsMinimum RequirementsTertiary qualification is marketing, or similar relevant field8+ years in a similar roleUnderstanding of Old Mutual customers, distribution channels and marketing structuresExperience in business analysis, requirements gathering and understands how technology and digital channels business enablers are achieving digital sales results. Candidate should be well *** in platforms businesses.Financial services experience preferred Competencies Customer FirstExecutingInnovationLeading with InfluenceLearningRelatingStrategicSkillsEducationClosing Date17 June 2024The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit in question. Old Mutual Limited is pro-vaccination and encourages its workforce to be fully vaccinated against Covid-19. All prospective employees are required to disclose their vaccination status as part of the recruitment process. Please refer to the Old Mutual’s Covid-19 vaccination policy for further detail. Kindly note that Old Mutual reserves the right to reinstate the requirement to vaccinate at any point if it is of the view that it is imperative to do so. The Old Mutual Story! About Us Old Mutual is a premium African financial services organisation that offers a broad spectrum of financial solutions to retail and corporate customers across key market segments in 14 countries. The lines of business include Life and Savings, Property and Casualty, Asset Management and Banking and Lending. We are rooted in our purpose of Championing Mutually Positive Futures Every Day and believe that a great customer experience is anchored in a great employee experience.#J-18808-Ljbffr