Responsibilities:Developing engaging and relevant content for various social media platforms such as Facebook, Instagram, Twitter, TikTok, WhatsApp groups, emailers etc.Planning, delegating and overseeing events, competitions, and promotions both in-store and onlinePlanning and scheduling posts to ensure consistent and timely content delivery and utilising relevant social media toolsCommunity engagement and interacting with audience by responding to comments, messages and mentionsMonitoring social media metrics to track performance and analyse the effectiveness of campaignsDeveloping and implementing a comprehensive social media strategyManaging paid social media campaigns to increase brand visibility, drive website traffic, and generate leads or sales - this will include budget allocation, ad creation, targeting, and optimizationBeing prepared to handle any negative feedback, controversies, or crises that may arise on social media channels#J-18808-Ljbffr