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International Marketing Specialist – Engineering Sector
Time Personnel
South Africa, Cape Town
REQUIREMENTSBachelors degree in marketing, International Business, or a related field10+ years of experience in international marketing, preferably in the agricultural or manufacturing industryProven track record of successfully launching new products in global marketsExceptional written and verbal communication skills, including the ability to present complex information in a clear and compelling mannerProficiency in digital marketing tools and analytics to measure and optimize campaign performanceStrong cross-cultural awareness and the ability to adapt marketing strategies to local market needsFluency in English and at least one other language relevant to target marketsWillingness to travel internationally to support marketing initiativesUnderstanding of the agricultural and steel processing industry landscape DUTIESConduct thorough market research to identify potential target markets, customer needs, and competitive landscape for new product linesDevelop and implement international marketing plans, including go-to-market strategies, pricing, distribution, and promotional activitiesCreate localized and culturally relevant marketing content (e.g., website, product collateral, social media) for diverse global audiencesManage and optimize digital marketing campaigns across various online channels to generate brand awareness and leads in international marketsCoordinate with the sales team to align marketing efforts and support lead generation, lead nurturing, and customer engagement activitiesAnalyse market data, monitor competitor activity, and track key performance indicators to continuously improve marketing strategiesServe as the subject matter expert on new product capabilities, features, and benefits to effectively communicate value proposition to international customersAttend and represent the company at relevant industry events, trade shows, and conferences in target marketsCollaborate cross-functionally with product development, operations, and customer service teams to ensure seamless new product launches Salary: Market related, negotiable dependent on experience Join us on SOCIAL MEDIA or visit our WEBSITE for more information. See links below.
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